Free tools
Free marketing tools for ad creative
26 free calculators, AI generators, and analyzers for D2C brands and performance marketers. No login, no credit card.
AI Generators & Creative
Draft hooks, headlines, scripts, and full ad copy in seconds.
AI Hook Generator
Generate 10 AI-powered ad hook variations using proven copywriting formulas.
Try it free →Ad Copy Character Counter
Count characters in your ad copy and check against Meta, TikTok, and Google limits.
Try it free →Content Readability Checker
Check reading level, sentence complexity, and readability score of any text.
Try it free →PopularAd Copy Optimizer
Optimize your ad copy for Instagram, Meta, TikTok, Twitter/X, and Google — with platform-specific recommendations.
Try it free →PopularTweet-Style Ad Generator
Generate realistic Twitter/X tweet screenshots to use as social proof in your ads.
Try it free →PopularFacebook Ad Headline Generator
Generate 8 Facebook ad headlines under Meta’s 40-character limit, with AI.
Try it free →PopularAI Ad Copy Generator
Generate ad copy using PAS, AIDA, or FAB frameworks, with AI.
Try it free →TikTok Ad Script Generator
Generate short-form video ad scripts with a hook, beats, and CTA, with AI.
Try it free →PopularUGC Script Generator
Generate creator-to-camera UGC ad scripts in any tone, with AI.
Try it free →Ad Idea Generator
Brainstorm 8 distinct ad creative concepts across formats, with AI.
Try it free →AI CTA Generator
Generate 10 call-to-action phrases for any ad, with AI.
Try it free →PopularAd Hook Swipe File
100 example ad hooks across 10 proven formulas and 10 niches.
Try it free →PopularAI Ad Generator
Generate a starter ad — hook, headline, and CTA — in one click, with AI.
Try it free →Calculators & Analytics
Run the numbers before you spend — ROAS, CPM, CPC, budgets, break-even.
ROAS Calculator
Calculate return on ad spend and see if your campaigns are profitable.
Try it free →PopularBreak-Even ROAS Calculator
Find the minimum ROAS you need to cover costs and break even.
Try it free →CPM Calculator
Calculate cost per thousand impressions — and reverse-calculate impressions from budget.
Try it free →CTR Calculator
Calculate click-through rate and benchmark against platform averages.
Try it free →PopularAd Budget Calculator
Calculate how much ad budget you need to hit your conversion goals.
Try it free →CPC Calculator
Calculate cost per click and compare against platform benchmarks.
Try it free →UTM Link Builder
Build UTM-tagged links to track campaign performance in Google Analytics.
Try it free →PopularKeyword Research Tool
Generate high-performing keyword ideas for your ad campaigns from a single seed term.
Try it free →PopularAd Performance Tracker
Log your campaign metrics and get instant ROAS, CPA, CTR, and CPM analysis across all campaigns.
Try it free →Technical & SEO
Utilities for tags, schema, UTMs, keywords, and page checks.
Meta Tag Generator
Generate HTML meta tags and Open Graph tags for any page.
Try it free →Schema Markup Generator
Generate JSON-LD structured data markup for Articles, Products, FAQs, and more.
Try it free →PopularFacebook Ad Sizes Cheatsheet
Every Facebook and Instagram ad size, verified against Meta's official specs.
Try it free →Instagram Ads Library
A curated gallery of real Instagram ads, broken down, plus how to search Meta’s official Ad Library.
Try it free →Put these numbers to work
Browse 1,750+ free AI ad prompts and steal the patterns behind ads that actually move ROAS.