Ad Performance Tracker — Free
Log your campaign metrics and get instant ROAS, CPA, CTR, and CPM analysis across all campaigns.
Features
- ✓Multi-campaign logging with name, spend, revenue, clicks, impressions, and conversions
- ✓Auto-calculates ROAS, CPA, CPM, CTR, and CPC per campaign
- ✓Color-coded performance indicators (good/warning/poor) for each metric
- ✓CSV export of all campaign data
Benefits
- →Replace fragmented spreadsheets with a single performance overview
- →Spot your best and worst performing campaigns at a glance
- →Make scaling decisions with all key metrics calculated automatically
- →Keep a historical log of campaign performance without needing expensive software
How to Use This Tool
- 1
Click "Add Campaign" and enter your campaign name, platform, and date range.
- 2
Enter your spend, revenue (attributed), clicks, impressions, and conversions.
- 3
Review the auto-calculated metrics: ROAS, CPA, CTR, CPM, and CPC. Color coding shows which campaigns are hitting targets.
What is Ad Performance?
An ad performance tracker is a centralized place to record and analyze your advertising metrics across campaigns. Instead of jumping between Meta Ads Manager, Google Ads, and TikTok Ads dashboards — each with different metric naming and attribution windows — you log your key numbers in one place and see them normalized into the same metrics for easy comparison.
Why It Matters
The biggest advantage of a manual performance tracker is clarity. Platform dashboards show you every metric but rarely tell you which campaigns are actually profitable. By logging spend, revenue, clicks, and conversions in one place, you can calculate true cross-platform ROAS and CPA in seconds and make budget allocation decisions based on real data.