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5.2x ROAS
Beauty brand in skincare

How a DTC Beauty Brand Crossed 5x ROAS with UGC Ads

This DTC skincare brand went from 1.8x to 5.2x ROAS in 90 days by switching from polished studio creative to authentic UGC-style content. Here's the full strategy breakdown.

$0.80 CPA
Beauty & wellness

TikTok Ad Strategy That Achieved $0.80 CPA for a Beauty Brand

By leveraging TikTok-native creative formats and Spark Ads, this brand drove their CPA down from $4.20 to $0.80 in just 6 weeks.

$1.73 CPI
Mobile fitness app

The Facebook Ads Playbook for Mobile App Installs Under $2

How a fitness app decreased their cost per install from $5.40 to $1.73 using a creative-first approach with AI-generated assets.

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