Learnings distilled from over $20 million in marketing spend.
We didn't build this from theory. We built it from real campaigns, and kept only what actually worked.
Head of Growth at Scalio and co-founder of TokGency. I study why consumers do what they do, then build the growth systems around it. Years spent learning product, growth, and marketing by doing.
Hi, I'm Piyush!
Thank you for reading this. For years now I've been obsessed with one question: why do consumers actually do what they do? Why someone clicks, buys, comes back, or tells a friend. Almost everything I've built sits on top of that one idea.
A while back I made a decision that scared me. I quit a comfortable job to go learn product, growth, and marketing properly, because I was convinced those were the skills that would matter most for anything I ever wanted to build. I've been learning them every single day since.
That path put me shoulder to shoulder with some seriously good teams. I've worked with top-tier companies like Emergent, AstroTalk, August, Kapiva, Mars, and Unacademy, along with multiple Y Combinator-backed startups, helping consumer brands and apps grow and scale as both an operator and a consultant.
The scoreboard from those years: I bootstrapped a consumer app studio to $50,000 in monthly revenue, and built a TikTok agency that I scaled to $2M ARR. Earlier, a startup I started got acquired by an EdTech company.
Before all of that, I was an EiR at Entrepreneurs First, one of the most selective founder programs in the world.
Right now, I'm focused on helping SaaS companies and startups grow. I'm helping scale Scalio, an AI admaker tool, and building my own agency, TokGency, where we help D2C brands and consumer apps scale their UGC and grow in the US.
A lot of those learnings go straight into HookAds. The hooks, the formats, the consumer psychology, and the prompts that genuinely moved numbers on real campaigns, all in one place so you don't have to learn them the slow, expensive way.
If you're building a consumer app or a D2C brand and you want to understand your users better or crack US distribution, come say hi.
Founder of a US-based influencer marketing agency. I pair brands with the right creators and turn it into measurable growth.
Hi, I'm Lucio!
Thank you for reading this. I run a US-based agency built around one thing: influencer marketing that actually moves product. My days are spent matching brands with the right creators and turning that into real, measurable growth.
Across those campaigns I've put over $20M in ad spend to work. That kind of volume teaches you fast what separates a post that just gets likes from one that gets sales, and it is almost never the budget. It is the creator, the angle, and the hook.
I teamed up with Piyush on HookAds because the vision clicked right away. His enthusiasm is genuinely contagious, and the way he thinks about consumer psychology lines up exactly with what I watch work on the creator side every single day.
I'm deeply involved in this project and fully invested in helping it grow. Everything we put into HookAds comes from real campaigns and real spend, never theory.
If you're a brand trying to make influencer and creator marketing actually pay off, I'd love to talk.
Why We Built This
Hi — we're Piyush and Lucio, the team behind HookAds. Between us, we've run paid ads for years across Meta, TikTok, and Google — for B2C brands, mobile apps, and software products.
Lucio has run a performance marketing agency for three years, helping brands globally across every budget size. Piyush spent the past two years as an indie hacker — building products, running every ad himself, with real money, real risk, and the market's unfiltered feedback on every creative decision.
Between 20+ direct consulting relationships and hundreds of live campaigns, we kept seeing the same pattern repeat: smart founders and marketers burning budget on resources that weren't built for their product type. E-commerce playbooks applied to SaaS. Generic templates for mobile apps. Agency tactics priced out of reach.
HookAds exists because the right playbook didn't. Everything here — the templates we include, the hooks we highlight, the frameworks we built — has been spend-tested against real audiences with real money. We removed what didn't work. We kept only what moved the needle.
“Distilled into one resource. Zero filler.”
— Piyush & Lucio, HookAds.ai
See What We Built
Everything we've learned from real, hands-on campaign experience — templates, prompts, swipe files, and guides — in one place.