Ad Formats
Every format explained — static, video, carousel, UGC, and more. Know what to use and when.
UGC Ads: What They Are, Why They Work, and How to Run Them
UGC ads are ads built from real customer or creator content. Here's what counts as UGC, why it outperforms studio creative, and how to source and run it right.
Story and Reels Ads: Specs, Differences, and When to Use Each
Story and Reels ads both run vertically on Meta and Instagram, but they have different audiences, placements, and creative demands. Here's what you need to know.
Lead Ads: What They Are, How They Work, and When to Use Them
Lead ads collect contact info directly inside Meta's apps, without sending anyone to a landing page. Here's how they work, what they cost to set up, and when they beat traditional lead gen.
Dynamic Product Ads (DPA): How They Work and When to Run Them
Dynamic Product Ads automatically show each viewer the products they already browsed. Here's how DPA works, what you need to set it up, and where it fits in your funnel.
Carousel Ads: What They Are and When to Use Them
Carousel ads let you show up to 10 images or videos in a swipeable format. Here's what they are, when they outperform single-image ads, and the specs you need.
Advantage+ Shopping Campaigns: What They Are and How to Use Them
Advantage+ Shopping campaigns automate targeting, placements, and creative optimization for e-commerce. Here's how ASC works, when it outperforms manual campaigns, and what to watch out for.
Viral Formats Are Becoming Products: How to Spot and Monetize TikTok Trends Before Your Competitors
Why viral TikTok formats are the new product opportunities, and how speed, research, and format-first thinking give you a competitive edge.
Format Breakdown: Why 'Your Driver Left a Photo' Is Giving Small Creators Millions of Views
Analyzing the viral TikTok format that's turning sub-2K follower accounts into million-view creators using fake delivery notifications.
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