Steal the Ads That Actually Work.
Understand Why. Run Them Yourself.
300+ real, high-performing ads from Meta, TikTok, LinkedIn & Google — with full expert breakdowns of the hook, the psychology, and exactly what you can steal. Updated every week. Always free.
Get This Month's Swipe File
Delivered to Your Inbox.
Every month we curate the best-performing ads from the swipe file into a downloadable PDF with full breakdowns, hook analysis, and what to steal. Free. No login required. New edition every month.
🔒 One email to deliver your PDF, then weekly ad breakdowns. Unsubscribe in one click.
You've Got the Inspiration. Now Build the Ads.
Templates, prompts, and guides to turn what you've learned here into ads that run.
Ad Template Library
1,500+ Canva templates built from real ad spend data — one click to open, five minutes to customise.
Browse Templates →AI Prompt Library
200+ tested prompts to generate ad images, hooks, and scripts from the formats you've just been studying.
Get the Prompts →Guides & Breakdowns
Deep-dive articles on the psychology behind every ad format in this file.
Read the Guides →