UTM Link Builder — Free
Build UTM-tagged links to track campaign performance in Google Analytics.
Features
- ✓Builds complete UTM-tagged URL from 5 parameters
- ✓Auto-encodes spaces to underscores in all parameter values
- ✓URL validation with user-friendly error handling
- ✓One-click copy to clipboard with confirmation feedback
Benefits
- →Stop losing paid traffic attribution to "direct" in Google Analytics
- →Track performance of every ad, placement, and creative variant separately
- →Build a consistent UTM naming convention across your team
- →Never manually type UTM strings again
How to Use This Tool
- 1
Enter your destination URL (the page you're sending traffic to).
- 2
Fill in Source (e.g. facebook), Medium (e.g. paid), and Campaign name.
- 3
Optionally add Content (for A/B test tracking) and Term (for keyword tracking). Copy your tagged URL.
What is UTM Link?
UTM parameters (Urchin Tracking Module) are tags you add to URLs that tell Google Analytics — and other analytics tools — exactly where your traffic came from. A UTM-tagged link looks like: example.com/page?utm_source=facebook&utm_medium=paid&utm_campaign=summer-sale. When someone clicks that link, GA records every parameter and lets you attribute sessions, conversions, and revenue to specific campaigns, sources, and ad formats.
Why It Matters
Without UTM tags, Google Analytics lumps most paid social traffic into "direct" or misattributes it entirely. You end up not knowing which campaigns, platforms, or even which specific ads are driving conversions. UTM tagging is the foundation of accurate multi-channel attribution — and it takes 30 seconds per link.