Trends
What's working right now — creative trends, platform shifts, and format insights updated regularly.
Faceless Creator Ads Are Scaling on Instagram Reels and YouTube Shorts
Faceless creator content, product demos and review-style videos without a person on camera, is building large audiences on Reels and Shorts. Here's why it works and how brands are using it in paid ads.
Native-Style Ads That Look Like Organic Posts Are Outperforming Polished Creative
Ads styled to look like regular posts, comments, or shared content are earning better engagement than polished brand creative. Here's why the trend is accelerating and how to execute it.
Meme-Style Ads Are Earning High Hook Rates for the Right Brands
Brands using meme formats as ad creative are seeing strong early engagement metrics in 2026. Here's how the format works, who it's right for, and how to avoid looking out of touch.
Long-Form VSL Static Ads Are Making a Comeback in 2026
Video Sales Letter-style ads with 2-5 minute run times and text-heavy statics that read like landing pages are outperforming short creative in several high-ticket categories. Here's what's behind the trend.
Before/After Hook Ads Are Still Among the Highest-Converting Creative Formats in 2026
Before/after ads are not new, but the way high-performing brands are executing them has changed significantly in 2026. Here's what's working now and how to produce it right.
AI-Generated UGC Ads Are Replacing Human Creators for Testing
AI avatar tools can produce UGC-style ad videos in minutes at near-zero cost. Here's why brands are using them for creative testing in 2026 and what the real limitations are.
Know which formats are scaling before they saturate.
The trend radar, sent while the format still has room left in it.
- The formats gaining traction on Reels and Shorts right now
- Examples of each one running in the wild
- How early or late you are to it
- The format that has stopped working, so you can drop it
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