Facebook Ad Sizes Cheatsheet — Free
Every Facebook and Instagram ad size, verified against Meta's official specs.
Features
- ✓Every placement: Feed, Stories, Reels, Right Column, Marketplace, Carousel
- ✓Filter by placement group with one click
- ✓Copy exact dimensions for any placement in one click
- ✓Stories/Reels safe-zone pixel breakdown, plus a quick-reference limits table
Benefits
- →Stop guessing which ratio to export and re-cropping after the fact
- →Catch the Reels bottom-35% safe zone before it eats your CTA
- →Brief a designer with exact numbers instead of "make it vertical"
- →One page instead of six tabs of Meta's own ads guide
How to Use This Tool
- 1
Filter by placement group: Feed, Stories & Reels, or Desktop & Marketplace.
- 2
Copy the exact dimensions for the placement you're designing for.
- 3
Check the safe-zone table before finalizing any Stories or Reels creative.
What is Facebook Ad Sizes Cheatsheet?
Meta runs ads across more than a dozen placements, and each one has its own recommended ratio, resolution, and file limits. Most advertisers only know the size that worked last time and re-crop everything else to fit, which is why creative looks stretched or cropped wrong on at least one placement in almost every account. This cheatsheet pulls every spec directly from Meta's own ads guide into one filterable, copy-ready reference.
Why It Matters
A 4:5 image built for feed looks cropped and awkward in a 9:16 Reels placement, and text placed in the bottom third of a Stories creative gets covered by the CTA button and caption every time. Getting sizes right the first time means fewer wasted design cycles and creative that actually reads correctly on the placement it is served on.