Ad Formats That Matter

In-feed video ads account for 95% of TikTok advertising and should be your starting point. These appear natively in the For You Page and look identical to organic content. The best-performing in-feed ads are indistinguishable from regular TikTok videos.

Spark Ads let you amplify existing organic TikTok content (yours or a creator's) as paid placements. These are excellent for testing because they leverage content that's already proven engagement organically.

Branded effects and hashtag challenges exist but are primarily enterprise-level plays with significant minimum spend.