HookAds · Contents
Mobile App Ads Playbook
The creative playbook for promoting mobile apps — the ads, creators, and 22 formats that drive installs, mapped to every stage of the awareness funnel.
Read the free previewGet full access — $9912 lessons
01 · Start here
01What makes app ads differentFree7 min02 · The funnel
01The awareness funnel for apps🔒8 min
02The store listing is part of the ad🔒7 min
03 · The 22 formats
01Formats 1 to 8, for people who are not looking🔒9 min
02Formats 9 to 15, for people weighing it up🔒8 min
03Formats 16 to 22, for people who already know you🔒8 min
04 · Creators and UGC
01Creators and UGC for apps🔒8 min
05 · Statics
01Do statics still work for apps🔒7 min
06 · Angles
01Finding angles that actually land🔒8 min
07 · Testing and scaling
01Testing app creative🔒8 min
02When costs climb🔒8 min
03Planning creative volume🔒7 min